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    <title>The place João Bordalo calls home: Tag environment</title>
    <link>http://www.joaobordalo.com/articles_controller.rb/tag?tag=environment</link>
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    <ttl>40</ttl>
    <description>Simplicity, Usability, Productivity, Code, Design, Business and more</description>
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      <title>Candles that save water</title>
      <description>&lt;p&gt;About 2.5 years ago, my friend Mário Silva ask me to help in the development of a solution that would allow people to transform used cooking oil into candles.&lt;/p&gt;

&lt;p&gt;The basic idea was to develop a machine where one could store used vegetable oil (instead of trowing it into the drain) and by adding some chemical compound, the final result would be something valuable and fun, candles.&lt;/p&gt;

&lt;p&gt;So, we built a prototype, found the correct mix of chemicals and patented the whole thing. After this, Mário dived into the VC world and armed with a strong business plan and a lot of enthusiasm, was able to rise the capital needed to fulfill the dream.&lt;/p&gt;

&lt;p&gt;Mário created a company, &lt;a href="http://oonsolutions.com"&gt;oon solutions&lt;/a&gt;, which in a couple of months will start selling the Candle Maker. And because nothing is beyond Mário's dreams, he managed to present the whole thing in TEDx, which is now available to public viewing. Watch it, who knows, maybe you also will start loving your waste:&lt;/p&gt;

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&lt;p&gt;RSS readers should click &lt;a href="http://joaobordalo.com/articles/2009/10/13/candles-that-save-water"&gt;here&lt;/a&gt; to watch the video.&lt;/p&gt;</description>
      <pubDate>Tue, 13 Oct 2009 12:52:00 -0500</pubDate>
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      <author>bordalix</author>
      <link>http://www.joaobordalo.com/articles/2009/10/13/candles-that-save-water</link>
      <category>oon</category>
      <category>environment</category>
    </item>
    <item>
      <title>Steve's green keynote address</title>
      <description>&lt;p&gt;The following video represents what Greenpeace would like to be the next Steve Jobs keynote. It's a natural step after the great website Greenpeace has made named a &lt;a href="http://greenpeace.org/apple/"&gt;greener Apple&lt;/a&gt;:&lt;/p&gt;

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&lt;p&gt;RSS readers should click &lt;a href="http://joaobordalo.com/articles/2007/01/11/steves-green-keynote-address"&gt;here&lt;/a&gt; to watch the video.&lt;/p&gt;</description>
      <pubDate>Thu, 11 Jan 2007 05:17:00 -0600</pubDate>
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      <author>bordalix</author>
      <link>http://www.joaobordalo.com/articles/2007/01/11/steves-green-keynote-address</link>
      <category>apple</category>
      <category>environment</category>
    </item>
    <item>
      <title>I love my Mac. I just wish it came in green</title>
      <description>A great &lt;a href="http://www.greenpeace.org/apple/"&gt;site&lt;/a&gt; by Greenpeace, aiming the reducing of usage of hazardous substances in Apple equipment. They mimicked the Apple website, changed the colors to green, and added a strong environmental concern. The website also includes &lt;a href="http://www.greenpeace.org/apple/ads"&gt;the Greenpeace version of an Apple ad&lt;/a&gt;. Brilliant.</description>
      <pubDate>Wed, 11 Oct 2006 12:36:00 -0500</pubDate>
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      <author>bordalix</author>
      <link>http://www.joaobordalo.com/articles/2006/10/11/i-love-my-mac-i-just-wish-it-came-in-green</link>
      <category>apple</category>
      <category>environment</category>
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